WELLESLEY HILLS, Mass. – April 28, 2016 – Redpoint Global, a leading provider of data management and customer engagement technology, announced a partnership with loyalty marketing pioneer, Kobie Marketing. The agreement enables Kobie Marketing to enhance their loyalty solutions with expanded cross-channel campaign and data management capabilities, and gives Redpoint a premier partner with a well-respected reputation in the loyalty market. Focus industries will include retail, banking, travel, hospitality, telecommunications, restaurant, and CPG industries.
“After exploring this opportunity in great detail, we are excited about this new partnership. Our innovative best-in-class loyalty solution can be deployed in multiple scenarios. Redpoint’s platform lets us consistently say ‘yes’ to prospects and customers when it comes to innovative data management and marketing message orchestration needs,” said Bram Hechtkopf, CEO, Kobie Marketing. ”Thanks to the combining of both companies’ thought leadership, technical capabilities and unparalleled experience in the data management and marketing arenas, we’ll be the frontrunners in loyalty data collection, accuracy and strategic implementation. Expect great innovations in the coming months.”
With its ability to create unified customer profiles, Redpoint empowers organizations to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Redpoint Global’s solution offers access to structured and unstructured data, real-time analytics, and integrated cross-channel campaign management.
With sophisticated segmentation, complex configuration capabilities and real-time loyalty processing speed, Kobie’s Alchemy® loyalty and CRM “engine” provides the database power and loyalty program configuration tools to discover, maximize and expand business opportunities at every moment in the customer lifecycle.
“Kobie Marketing provides innovative solutions to drive customer loyalty, retention and revenue growth, providing a seamless customer loyalty experience. They understand the role that data has in the success of these programs,” said Dale Renner, CEO and founder of Redpoint Global. “Redpoint’s customer data platform (CDP) and orchestration application, integrated with Kobie’s Alchemy loyalty platform, provide a complete solution to organizations. Organizations looking to deliver the ultimate loyalty experience in conjunction with cross-channel campaign management to their customers will be excited about our new partnership.”
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.
About Kobie Marketing
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit www.kobie.com.