Wellesley Hills, Mass. – Feb. 28, 2013 — Redpoint Global Inc., a leading provider of marketing campaign management and data management software, announced today that it has joined the Teradata Partner Program in order to provide multichannel marketing campaign management capabilities to joint customers in the Teradata National Accounts market.
The RedPoint Convergent Marketing Platform™ enables brands to optimize their customer’s experience. In addition to business-to-consumer campaign management, the platform includes robust data management capabilities to deliver accurate and consistent customer information from structured and unstructured data. As a result, companies are able to better identify, segment, target and attract customers, and deliver more effective campaigns.
With this partnership, RedPoint Global will enable companies across several industries – including retail, financial services, insurance, healthcare, consumer goods, energy, media, telecommunications, utilities and others – to define and execute complex marketing campaigns, maintain a dialogue with their customers and run on an infrastructure that will scale and perform as their customer base grows. As the RedPoint Convergent Marketing Platform accesses Teradata databases directly, customers will be able to fully utilize the power of Teradata for their marketing campaigns.
“The intersection of the marketing function with big data means companies now have more channels and more data about customers than ever before that they must manage to effectively reach them,” said Dale Renner, CEO of RedPoint Global. “The combination of RedPoint and Teradata means companies can deploy complex multichannel marketing campaigns using a trusted source of customer data on a highly scalable, high performing platform.”
About RedPoint Global
RedPoint Global provides the only marketing platform that delivers a 360 degree view of customers and enables a continuous dialogue with them. Unlike other products that only perform campaign management, RedPoint solves the data problem for marketers and customer engagement teams with embedded best-in-class data quality and integration capabilities. The result is better customer experience outcomes. For more information please visit www.redpointglobal.com or email email@example.com.