Wellesley Hills, MA, USA – August 1, 2013 – Redpoint Global Inc. (www.redpointglobal.com), a leading provider of marketing campaign management and data management software, announced today that it has entered into a channel partner relationship with Apsmith Solutions Corporation (www.apsmith.com) for the Philippines market.
Based in Makati City, Apsmith is a leading solutions provider and implementer that counts leading Philippine companies as its customers. The partnership with Redpoint Global will enable Apsmith to respond more quickly to the growing demand for marketing automation solutions in the Philippines market.
“The way organizations market to customers is undergoing rapid transition in the Philippines,” said Marcy Venezuela, co-owner and director, Apsmith. “We’re excited to work with Redpoint Global and bring the Redpoint products to organizations seeking a next-generation solution to develop closer connections with customers and to achieve significantly better marketing results.”
The Redpoint platform empowers marketers to manage data, derive insights and take action from a single integrated platform, deployed as SaaS or on-premises. The Redpoint platform uniquely enables companies to quickly collect, cleanse and integrate customer data from all sources, including proprietary contact databases, call center information, social networks such as Facebook, Twitter or other sources, to deliver a multi-dimensional view of each customer. The platform applies deep analytics to customer data in order to anticipate behavior, helping marketers execute more precise and successful engagement campaigns.
“We’re delighted to welcome Apsmith to our growing partner community and look forward to their impact as Redpoint expands its rapidly growing presence in Asia-Pacific,” said Redpoint Global CEO Dale Renner. “We have worked with Apsmith on a number of customer initiatives in the past and are pleased to formalize this partnership. Apsmith’s relationship with leading Philippine companies, combined with Redpoint’s technology offerings and extensive local presence, offers a powerful combination that will enable companies to realize better ROI from their marketing investments.”
About Apsmith Solutions Corporation
Incorporated in 2005, Apsmith Solutions Corporation’s main lines of business are in the design and custom development of enterprise software, systems integration, application support and maintenance, and content provisioning and management. Based in the Philippines, Apsmith has specialized application expertise in the telecommunications, banking, retail distribution, transportation and logistics, and real estate industries. Apsmith also offers e-commerce, business intelligence and analytics, enterprise workflow and knowledge management solutions. Its customers include the top 50 companies in the Philippines as well as the Fortune 500.
About Redpoint Global
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.