Wellesley Hills, Mass. & Conway, Ark. – December 12, 2017 – RedPoint Global, a leading provider of data management and customer engagement technology, today announced an expanded partnership with Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers. As part of this relationship, RedPoint customers now have access to a continuous flow of leading 3rd party audience enhancement data, AbiliTec® a proprietary identity resolution solution that creates accurate identifiers for individual customers, and leading Data Quality hygiene services. The partnership empowers marketers with the deepest customer understanding to create more dynamic audience insight and personalized engagement. In turn, consumers will benefit from a more relevant relationship with the brands they love.
Combining Acxiom’s industry-leading identity resolution, data quality hygiene services, and real-time access to powerful InfoBase® consumer data enhancement with RedPoint Global’s solutions allows marketers to enhance their customer data with demographic, psychographic, and behavioral data, enabling them to provide an optimized customer engagement experience across the enterprise. Creating highly-personalized, relevant experiences via the RedPoint and Acxiom partnership helps marketers further strengthen consumer loyalty to their brand.
“We are excited to offer enterprises an out-of-the-box, integrated option to enrich their customer data on demand, directly within the RedPoint customer data platform,” said RedPoint Global Chief Strategy and Marketing Officer John Nash. “Leveraging Acxiom data and identity resolution natively within RedPoint enables enterprises to better close the strategy-to-execution gap caused by customer data that is either incomplete or inaccessible, particularly when it is needed most to drive hyper-personalized engagement at the cadence of the customer.”
RedPoint Customer Engagement Hub™ users will experience a seamless process of real-time engagement with customers by activating an Acxiom AbiliTec module within the RedPoint user interface. The data ingested through AbiliTec will add to the data that currently makes up the golden record, a single precise view of the customer within RedPoint. From there, users have access to dynamic customer data that can help improve accuracy of orchestrating engagement enterprise-wide. Having the best data possible enables marketers to generate insights that drive contextually relevant interactions with customers across all touchpoints.
“Our partnership provides RedPoint customers access to a wealth of audience insights and leading identity resolution technology to seamlessly integrate information and merge customer data,” said Chandos Quill, VP Global Data and Strategic Alliances, Acxiom. “RedPoint users can now more efficiently access and utilize audience insight data with greater speed and precision than ever before, for stronger personalized customer engagement and experiences.”
The integration of audience insights and AbiliTec is an expansion of the current RedPoint partnership with Acxiom, which includes LiveRamp and Acxiom Marketing Services.
About RedPoint Global Inc.
RedPoint Global provides market-leading data management and customer engagement technology that empowers organizations to optimize customer value and deliver their brand promise with high contextual relevance across all touchpoints. The RedPoint Customer Engagement Hub delivers a unified view of each customer, in-line analytics to determine next-best actions, and intelligent orchestration to personalize engagement across the enterprise. Leading companies of all sizes trust the RedPoint Customer Engagement Hub to power their customer engagement strategy and drive profitable revenue growth. For more information, visit www.redpointglobal.com.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.