Wellesley Hills, Mass. – July 22, 2014 – Redpoint Global Inc. (www.redpointglobal.com), a digital marketing and data management software company, today announced key sales hires as the company expands its international footprint. Software sales veteran Patrick McHugh joined Redpoint Global as its chief sales officer, reporting directly to the CEO. The company also announced Alex Berton as vice president of sales for Asia-Pacific. Later this month, Redpoint will kick off its Australia-based sales and marketing initiative at the ADMA Global Forum, Asia-Pacific’s largest data-driven marketing, media and advertising event.

Patrick McHugh, has 20 years of experience in sales, marketing and business development for technology companies. Prior to Redpoint, McHugh held high-level roles at software companies including Neolane (now Adobe Campaign), Authentica (acquired by EMC) and Vodafone – Quickcomm (acquired by Vodafone/Verizon Wireless). As Chief Sales Officer at Redpoint, McHugh is responsible for spearheading the expansion of sales operations in existing markets and establishing sales capabilities in new markets. Additionally, McHugh will oversee the building, management and optimization of Redpoint’s global channel strategies to build stronger relationships with customers and partners.

To manage its growing APAC presence, Redpoint Global appointed Alex Berton as vice president of sales for Asia-Pacific. Berton brings 16 years of sales experience in integrated marketing management and customer relationship management to the company. Previously, Berton held leadership positions at SAS, Chordiant (acquired by Pegasystems) and Oracle. In his new role, Berton will be responsible for managing direct and channel sales, and for strategic development initiatives in the APAC region. He will be based in the company’s Melbourne, Australia office.

“As we continue to grow, Redpoint Global is establishing strategic positions in key international markets, where there is increasing demand for our digital marketing and enterprise data management products. The growing interest in Redpoint’s solutions and the sophistication of the customer base in the Asia-Pacific region supports our decision to establish a stronger foothold in this area,” said Redpoint Global CEO Dale Renner. “Being able to add sales veterans with domain knowledge and solid international experience brings strategic value to our company and to our partners.”

Redpoint Global will be exhibiting at booth #31 at the ADMA Global Forum, which takes place from July 28 to August 1 in Sydney, Australia. The company will showcase its Convergent Marketing Platform, marketing software that manages real-time interactions with customers.

About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.