Columbia, Md. – Oct. 15, 2014 – Merkle (, a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the creation of a big data advanced analytics platform which empowers its analytics managed services offering for CRM. The innovative offering, which provides a centralized measurement solution that supports enterprise CRM for Merkle’s clients, was developed through a federation of Merkle’s partners, including Revolution Analytics and RedPoint Global.

“Merkle’s big data analytics platform allows brands to accelerate an insight-driven approach for supporting their CRM efforts,” said Z Shen, executive vice president, Merkle. “As we integrate the platform into the larger ecosystem, it will serve as an enterprise-wide solution for our clients, and our goal is to extend this powerful offering internationally, through a flexible, cloud-based architecture.”

This platform boosts usability and broad-based accessibility to the marketing data and insights that enable Merkle’s Connected CRM (cCRM) approach to customer centricity. Its marketing analytics managed services solution is enabled by a dedicated analytics stack that was developed in partnership with Revolution Analytics and RedPoint Global. Additionally, a big data Hadoop foundation and tools such as Tableau allow for dynamic data visualization. The big data analytics solution provides a structured analytics environment in which data scientists can thrive, as well as a foundation that offers strong, technology-enabled analytics and actionable intelligence.

Dale Renner, CEO of RedPoint Global, commented, “We are excited to further our long-term relationship with Merkle by optimizing the big data solution with the utilization of our data management, automation, and real-time interaction capabilities.”

“Revolutions Analytics is delighted to extend our partnership with Merkle and proud that they selected our advanced analytics engine to empower their enhanced analytics managed services offering,” added David Rich, CEO of Revolution Analytics.


About Merkle

Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,500 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Bend, OR; Boston; Charlottesville, VA; Chicago; Denver; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit


About RedPoint Global Inc.

RedPoint Global offers a comprehensive set of world-class ETL, data quality and data integration applications that operate in and across both traditional and Hadoop 2.0/YARN environments. The company also offers data-driven customer engagement solutions that help companies derive insights from customer behaviors and create consistent, relevant and precise messaging across any and all channels required. All RedPoint applications offer a unique visual user interface that eliminates the need for programming skills, allowing enterprises to utilize all data to achieve their strategic business goals. For more information please visit or email us at:




Chuck Tanowitz or Ruth Bazinet
HB Agency
(781) 893-0053

Carol Wolicki
Vice President, Marketing
RedPoint Global Inc.
(781) 694-1125