Wellesley Hills, Mass. – May 20, 2013Redpoint Global Inc., a leading provider of marketing campaign management and big data management software, continues its global expansion into the Asia Pacific Region (APAC) and is opening its first Australian office at the Rialto Tower in Melbourne, the tallest office building in the southern hemisphere. The Australia and New Zealand (ANZ) market is already growing for Redpoint Global, as the company’s Melbourne location is necessary to serve its growing client base there. The company’s other APAC office is in the Philippines at the PBCom Tower.

The Redpoint Convergent Marketing Platform offers customers the only end-to-end solution incorporating campaign management, ETL, data quality management and analytics and is well suited to meet the diverse needs of the ANZ market. It is the only platform of its kind that easily works in multiple languages from a single codebase, runs natively against all major database engines, is execution channel agnostic, implementations require a quarter of the time of other campaign management tools and operating costs are 50% less. Redpoint Global recently earned a spot on the 2013 Gartner Cool Vendors in CRM Marketing Applications report [1]. Additionally, Redpoint’s data management product is positioned in the 2012 Gartner Magic Quadrant for Data Quality Tools [2].

“The decision to enter the ANZ market was driven by our customer base and numerous conversations with prospects,” said Redpoint Global CEO Dale Renner. “The Redpoint solution was designed to help optimize the customer experience no matter where they are located and the language they speak, which makes it perfect as a global solution. Regional offices like this one in Australia are a prime example of the continuation of our ongoing corporate expansion”.

The Redpoint Convergent Marketing Platform links customer data across physical, mobile, ecommerce and social domains by integrating advanced technologies for big data capture, identity resolution, streaming analytics, performance management and campaign design and execution in one easy-to-use solution.

The new office is located at Level 27, Rialto South Tower, 525 Collins Street, Melbourne 3000, Victoria, Australia. Redpoint can be contacted at contact.au@redpointglobal.com and +61 (0) 3 9935 2955.

About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.

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1 Cool Vendors in CRM Marketing Applications, 2013, Kimberly Collins and Scott D. Nelson, 11 April 2013
2 Magic Quadrant for Data Quality Tools, Ted Friedman, 8 August 2012