Wellesley Hills, Mass. – November 18, 2014 – Redpoint Global, a leading provider of data management and digital marketing software, will join Forrester Research in an in-depth webinar this week hosted by Direct Marketing News to discuss the technology and analytics that marketers need to dramatically increase marketing performance. Attendees will learn four steps to more customer-obsessed campaigns, find out why segmentation is not enough, and learn how to implement these related technologies and analytics for maximum effect.

WHAT:Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns
WHEN:Thursday, November 20 at 1:00 p.m. ET
WHO:George Corugedo, co-founder and chief technology officer at Redpoint Global Jason McNellis, senior analyst at Forrester Research
WHY:Attendees will better understand the value of customer-obsessed marketing in a time when gaining the attention of empowered and less trusting customers requires campaigns with greater sophistication than ever before.
HOW:Marketers can register for this free Direct Marketing News webinar at: https://engage.vevent.com/index.jsp?eid=2691&seid=370

About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.

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Social media tags: @RedPointGlobal, #Hadoop, #DataQuality, #BigData, #DMA14