Wellesley Hills, Mass. – November 18, 2014 – RedPoint Global, a leading provider of data management and digital marketing software, will join Forrester Research in an in-depth webinar this week hosted by Direct Marketing News to discuss the technology and analytics that marketers need to dramatically increase marketing performance. Attendees will learn four steps to more customer-obsessed campaigns, find out why segmentation is not enough, and learn how to implement these related technologies and analytics for maximum effect.


WHAT:Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns
WHEN:Thursday, November 20 at 1:00 p.m. ET
WHO:George Corugedo, co-founder and chief technology officer at RedPoint Global Jason McNellis, senior analyst at Forrester Research
WHY:Attendees will better understand the value of customer-obsessed marketing in a time when gaining the attention of empowered and less trusting customers requires campaigns with greater sophistication than ever before.
HOW:Marketers can register for this free Direct Marketing News webinar at: https://engage.vevent.com/index.jsp?eid=2691&seid=370


About RedPoint Global Inc.

RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit https://www.redpointglobal.com or email contact.us@redpointglobal.com.


Social media tags: @RedPointGlobal, #Hadoop, #DataQuality, #BigData, #DMA14


Chuck Tanowitz or Ruth Bazinet
HB Agency

Carol Wolicki
Vice President, Marketing
RedPoint Global