Wellesley Hills, Mass. – September 11, 2015 – RedPoint Global, a leading provider of data management and digital marketing software, will join Xanterra Parks & Resorts for an in-depth webcast hosted by Direct Marketing News to discuss how Xanterra’s corporate marketing team helped build a more cohesive and connected approach to customer engagement.

Attendees will learn in detail how Xanterra worked with RedPoint Global to move from siloed data and disconnected marketing campaigns to providing unique and personalized communications and interactions with guests at Xanterra Parks & Resorts.

WHAT: The Journey to One-to-One Excellence

WHEN: Tuesday, September 15, 2015, 1:00PM EST/10:00AM PST


Andrew Heltzel, Director of Marketing & CRM, Xanterra Parks & Resorts
Michael Johnston, CRM Campaign Manager, Xanterra Parks & Resorts
Anne Miller, CRM Data Analyst, Xanterra Parks & Resorts
Buck Webb, Senior Solutions Engineer, RedPoint Global

WHY: Attendees will learn how Xanterra worked with RedPoint Global and used customer data to revamp their marketing strategy, leading to more personalized engagement with their guests.

HOW: Marketers can register for this free Direct Marketing News webinar at: https://engage.vevent.com/index.jsp?eid=2691&seid=762&code=WP

About RedPoint Global Inc.

RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit https://www.redpointglobal.com or email contact.us@redpointglobal.com.