Wellesley Hills, Mass. – September 11, 2015 – Redpoint Global, a leading provider of data management and digital marketing software, will join Xanterra Parks & Resorts for an in-depth webcast hosted by Direct Marketing News to discuss how Xanterra’s corporate marketing team helped build a more cohesive and connected approach to customer engagement.

Attendees will learn in detail how Xanterra worked with Redpoint Global to move from siloed data and disconnected marketing campaigns to providing unique and personalized communications and interactions with guests at Xanterra Parks & Resorts.

WHAT: The Journey to One-to-One Excellence

WHEN: Tuesday, September 15, 2015, 1:00PM EST/10:00AM PST


Andrew Heltzel, Director of Marketing & CRM, Xanterra Parks & Resorts
Michael Johnston, CRM Campaign Manager, Xanterra Parks & Resorts
Anne Miller, CRM Data Analyst, Xanterra Parks & Resorts
Buck Webb, Senior Solutions Engineer, Redpoint Global

WHY: Attendees will learn how Xanterra worked with Redpoint Global and used customer data to revamp their marketing strategy, leading to more personalized engagement with their guests.

HOW: Marketers can register for this free Direct Marketing News webinar at: https://engage.vevent.com/index.jsp?eid=2691&seid=762&code=WP

About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.