Wellesley Hills, Mass. – Feb. 22, 2016 – Redpoint Global, a leading provider of data management and digital marketing software, will join a guest speaker from Forrester Research, one of the most influential research and advisory firms in the world, for an in-depth webcast designed to improve collaboration between marketing and IT. Hosted by Direct Marketing News, the discussion will cover the disconnect that sometimes occurs between marketers and IT professionals when trying to collaborate on data-driven customer engagement solutions designed to meet common business goals.

Attendees will learn, from Forrester’s experience, how to “speak data,” allowing for effective collaboration with IT colleagues and reaching customer experience goals.

WHAT: How to Talk So IT Will Listen: Getting the Data Support You Need

WHEN: Tuesday, February 23, 2016, 1:00PM EST/10:00AM PST


Brian Hopkins, VP and Principal Analyst Serving Enterprise Architecture Professionals, Forrester Research
Buck Webb, Senior Solutions Engineer, Redpoint Global

WHY: Attendees will learn the language of customer data in order to collaborate better with IT and achieve common business goals.

HOW: Marketers can register for this free Direct Marketing News webinar at:

About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.