Wellesley Hills, Mass. – May 18, 2015 – Redpoint Global Inc. (www.redpointglobal.com), a leading provider of data management and customer engagement software, announced today that Forrester Senior Analyst Jason McNellis has joined the company as Vice President of Product Strategy.
McNellis brings years of experience in helping marketing and customer insight professionals leverage data to improve marketing performance. His extensive background in marketing and customer analytics will be valuable in helping Redpoint deliver innovative data-driven solutions for the modern marketer.
“Redpoint Global is a leader in offering the tools and technology that today’s marketers need to be successful in the digital world,” said McNellis. “It’s widely accepted that data is the fuel that propels strategic marketing initiatives. But that power is realized only when data is combined with the insights that lead to personalized action. Redpoint’s Convergent Marketing Platform uniquely harnesses the power of data to drive superior results.”
McNellis joins Redpoint Global from Forrester Research, where he researched, wrote and spoke on marketing and analytics technologies. Prior to Forrester, McNellis led the Advanced Analytics team at SuperValu, the third-largest food retailing company in the U.S., improving marketing performance through highly developed uses of data. Previously, he was director of marketing analytics at M-Squared Group (now LiftPoint Consulting), a data-driven marketing consultancy.
“Redpoint is committed to leading the way in data-driven marketing. Jason’s extraordinary understanding of applying data and analytically-driven insights to solving marketers’ most complicated problems makes him a perfect fit for driving our product strategy,” said Dale Renner, Redpoint CEO & Founder. “His experience as an analyst and a practitioner gives him a unique perspective on the digital marketing landscape. We’re extremely pleased that Jason has joined our team.”
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.