WELLESLEY HILLS, Mass. – October 5, 2017 – RedPoint Global, a leading provider of data management and customer engagement technology, will present two sessions at the Data and Marketing Association’s (DMA) annual event, the &THEN Conference, on Monday, October 9, in New Orleans, Louisiana. Featuring RedPoint Global Vice President of Product Strategy Patrick Tripp and Martin Smith, GM of Data Products at KBM Group’s Zipline data management platform (DMP), the first session will teach marketers how to bridge customer insights and extend audiences for real-time activation across digital and traditional channels.

The second session, led by RedPoint Chief Technology Officer George Corugedo, will tackle customer engagement optimization using data-driven marketing and clear the air about one of today’s most talked about solutions for addressing the customer data issue: customer data platforms (CDPs).

RedPoint will also be exhibiting at this year’s show October 8-10 at booth #631, where visitors can learn more about how an Open Garden approach can help accelerate customer engagement and revenue growth.

Optimizing Real-Time Customer Engagement: It’s All About The Data

When:        Monday, October 9, 2017; 10:30 am-10:50 am CT

Who:            Patrick Tripp, VP of Product Strategy, RedPoint Global

Martin Smith, GM, Data Products, KBM Group’s Zipline DMP

Why:            Attendees in the session will learn:

• Three key pillars marketers need to understand to embark on real-time engagement strategies.
• Key differences and synergies between customer data platforms (CDPs) and data management platforms (DMPs).
• Practical steps to get started and customer examples that will help marketers address the real-time engagement challenge.

Where:       Impact Theater Experience Zone at the New Orleans Ernest N. Morial Convention Center

900 Convention Center Blvd, New Orleans, LA 70130

Data-Driven Marketing in the Age of Platform Confusion:  Clearing the Air about Customer Data Platforms

When:        Monday, October 9, 2017; 1:15 pm-1:35 pm CT

Who:          George Corugedo, CTO, RedPoint Global

Why:          Attendees at this session will discover: 

• The underlying challenges that prevent data from being operationalized for enterprise customer engagement. Learn what the roadblocks are to delivering the kind of high-touch, high-speed experience customers have come to expect.
• The requirements needed to maximize the use of data to create the personalized experiences and innovation you envision for your enterprise. Gain insight into the types of data that are important, how they should be managed, and how best to optimize them.
• The customer data management options that can provide marketers with the holistic view needed to execute personalized, contextual, real-time experiences for customers. Learn the differences between CDPs, DMPs, and data warehouses; better understand the value each of these technologies bring and how best to utilize them.

Where:       Whitepaper Live Theater at the New Orleans Ernest N. Morial Convention Center

900 Convention Center Blvd, New Orleans, LA 70130

 

About RedPoint Global Inc.

RedPoint Global provides market-leading data management and customer engagement technology that empowers organizations to optimize customer value and deliver their brand promise with high contextual relevance across all touchpoints. The RedPoint Customer Engagement Hub delivers a unified view of each customer, in-line analytics to determine next-best actions, and intelligent orchestration to personalize engagement across the enterprise. Leading companies of all sizes trust the RedPoint Customer Engagement Hub to power their customer engagement strategy and drive profitable revenue growth. For more information, visit www.redpointglobal.com.