WELLESLEY HILLS, Mass. and BARCELONA, Spain – June 26, 2017 – Redpoint Global, a leading provider of data management and customer engagement technology, today announced a strategic partnership with global consulting firm aggity to deliver intelligent cross-channel campaigns throughout Spain, Portugal and Mexico. The partnership will meet the growing marketing technology needs of the respective markets. As part of their agreement, aggity will provide customer engagement services using the Redpoint Customer Engagement Hub solution, which combines the power of Redpoint’s market-leading customer data platform to create rich, dynamic unified customer profiles with its real-time customer interaction platform that intelligently optimizes customer engagement across all touchpoints and enterprise business functions.

With Redpoint, enterprises have a hub for connecting all their customer data, driving real-time decisions and intelligently orchestrating engagement with their customers. Redpoint was recently recognized in the Gartner Magic Quadrant for Digital Marketing Hubs, which evaluated the Redpoint Customer Engagement Hub.[1] The Redpoint engagement hub is an evolutionary step designed to help organizations improve customer engagement as a means of sustaining profitable revenue growth.

“Enterprises are increasingly looking to optimize customer engagement across all touchpoints and enterprise business functions, and Redpoint’s leading engagement solution more than meets this need,” said aggity President and CEO Oscar Pierre. “Our clients are always looking for the best technologies, and partnering with a customer engagement technology leader like Redpoint will help us deliver on our promise to provide exceptional cross-channel marketing services.”

In a recent report, Ovum Research Analyst Mila D’Antonio noted, “The company’s (Redpoint) open ecosystem gives customers the opportunity to leverage existing investments in customer engagement systems, while incorporating new and emerging technologies. Also, its expertise in data management from the C-level down has worked in its favor for building a data-driven technology that intelligently orchestrates next best actions and connects customer and enterprise insights to better understand customer journeys.”[2]

“aggity’s reputation for excellence and industry-leading service gives me confidence they will deliver Redpoint’s technology effectively to a market demanding only the best marketing technologies available,” said Redpoint CEO Dale Renner. “aggity is a proven and trusted solutions provider and our partnership gives aggity a best-of-breed marketing automation technology, enabling them to meet the growing demands in their markets while at the same time expanding Redpoint’s presence in the Spanish and Latin American markets.”

aggity delivers and executes cross-channel communication strategies that engage customers on the right channel with the right offer to attract, retain, and increase loyalty and revenue. Operating in more than 20 countries with over 750 active clients, aggity is one of the fastest growing business management solutions providers headquartered in Spain.

[1] Gartner, Magic Quadrant for Digital Marketing Hubs, Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman, 14 February 2017.

[2] On the Radar: Redpoint Global’s data management background eases transition to CEH, Mila D’Antonio, 5 April 2017.

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About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com

About aggity 

aggity is a multinational corporation specializing in business management solutions and is headquartered in Barcelona (Spain) and has a central Latin American office in Mexico with satellite offices in Argentina, Chile, Peru, Brazil, Colombia, Venezuela and Ecuador. The company has centers focused on digital transformation in Spain, Mexico and the United States. aggity has over 750 active clients in more than 20 countries in a variety of sectors including food, finance and insurance, and health and public administration.