RedPoint CMSO John Nash weighs in on the fate of Barneys New York, citing that creating a personalized customer experience is a facet the company lacks.
RedPoint Global Senior Product Marketing Manager Steve Zisk shares the three things that tomorrow’s marketers need to know about data management and customer experience.
RedPoint CMO John Nash quoted in a piece on how the buying process is changing for today’s enterprises and the role data plays in decisioning.
In a byline article, RedPoint Sr. Marketing Manager Wendy White highlights the ways CDPs and anonymous CDPs can be used to help businesses combat message fatigue and increase personalization.
Designated Customer Service Week in 1992, the first week of October is annually recognized as a point in time where brands should focus on #CX, but in an interview, RedPoint CMSO John Nash says every week should be customer service week if businesses want to be successful in today’s modern marketplace.
CMO by IDG profiles the recent funding news from RedPoint in its weekly news round-up.
Profile piece interviewing RedPoint Global CTO and Co-Founder George Coregudo about how RedPoint’s approach to the CDP and digital transformation for B2C enterprises.
Surface level relationships between a brand and its customers are no longer enough to succeed. Steve Zisk, RedPoint Senior Product Marketing Manager, breaks down relationship intelligence, sharing how brands can control the quality of customer data – and know where they fall in the sales funnel – to produce better customer experiences.
VentureBeat’s Kyle Wiggers writes about the $13.5M round of funding from Camden Partners and other past investors to expand strategic partnerships and global reach.