News & Events

October 16, 2019

Barneys has four possible futures

RedPoint CMSO John Nash weighs in on the fate of Barneys New York, citing that creating a personalized customer experience is a facet the company lacks.

October 15, 2019

What Future-Forward Marketers Know – And You Should Too

RedPoint Global Senior Product Marketing Manager Steve Zisk shares the three things that tomorrow’s marketers need to know about data management and customer experience.

October 10, 2019

B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers

RedPoint CMO John Nash quoted in a piece on how the buying process is changing for today’s enterprises and the role data plays in decisioning.

October 8, 2019

Message Fatigue No More: CDPs & Personalization to the Rescue

In a byline article, RedPoint Sr. Marketing Manager Wendy White highlights the ways CDPs and anonymous CDPs can be used to help businesses combat message fatigue and increase personalization.

October 4, 2019

Make Every Week Customer Service Week as the Holidays Approach

Designated Customer Service Week in 1992, the first week of October is annually recognized as a point in time where brands should focus on #CX, but in an interview, RedPoint CMSO John Nash says every week should be customer service week if businesses want to be successful in today’s modern marketplace.

October 3, 2019

CMO’s top 8 martech stories for the week – 3 October 2019

CMO by IDG profiles the recent funding news from RedPoint in its weekly news round-up.

October 2, 2019

Masters of Customer Experience

Profile piece interviewing RedPoint Global CTO and Co-Founder George Coregudo about how RedPoint’s approach to the CDP and digital transformation for B2C enterprises.

October 1, 2019

Deeper Relationships Require Intelligence

Surface level relationships between a brand and its customers are no longer enough to succeed. Steve Zisk, RedPoint Senior Product Marketing Manager, breaks down relationship intelligence, sharing how brands can control the quality of customer data – and know where they fall in the sales funnel – to produce better customer experiences.

September 25, 2019

RedPoint raises $13.5 million to analyze customer data with AI

VentureBeat’s Kyle Wiggers writes about the $13.5M round of funding from Camden Partners and other past investors to expand strategic partnerships and global reach.