There are No Third-Party Shortcuts to Understanding Customers
The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...
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Hit a Personalization Home Run with a Five-Tool Solution
With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...
The Role of a CDP in Multi-Touch Attribution
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
Real-Time Website Personalization: Client Side vs. Server Side
A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...
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Create the Real-Time Experience Today's Consumers Expect
In today’s digital landscape, brands must deliver experiences in real-time across all touchpoints to meet customer expecta...
Webinar: Deep Dive Into Identity Resolution
For any digital transformation, superior data quality and seamless data integration are must-haves. Digital transformation...
Webinar: Deep Dive Into Data Matching and Data Merging
For any digital transformation, superior data quality and seamless data integration are must-haves. Digital transformation...
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eBook/ White Paper
Real-Time Customer Engagement in Practice
Explore real-time interaction management and steps you can take towards effective real-time customer engagement. There ...
Case Study
Aubuchon Hardware Delivers Personalization, Convenience
20% of loyalty members who use BOPIS make an additional purchase in-store.
Analyst Report
CDP Institute Report: CDP Vendor Comparison
The CDP Vendor Comparison Report presents a side-by-side comparison of key features that differentiate CDP vendors.
eBook/ White Paper
Innovating Customer Engagement Through an Open Garden Approach
This eBook examines the open garden approach and how it’s solutions enable marketers to more effectively engage customers ...
Analyst Report
Forrester Report: The Capabilities CDPs Need to Deliver Value for B2C Marketers
The report presents a list of key elements that businesses should consider when evaluating enterprise grade CDPs – capabil...
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