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Tip O’Neill, the famous Massachusetts congressman and former leader of the House of Representatives, coined the phrase “Al...
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Segmentation is Evolving, But Data-Driven Insights are Here to Stay
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
2023 Will Be a Watershed Year for Customer Experience (CX)
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
Redpoint Positioned as a Challenger in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions
Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...
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Webinar: Personalized Marketing Through Triggered Actions
Incorporating triggered actions in your marketing campaigns effectively increases customer loyalty, enhances brand awarene...
Payer+Provider Virtual Summit: Data-Powered Strategies for Improving Consumer Experiences
There is a growing body of evidence that engaging patients before, during, and after a visit can lead to better health out...
Webinar: Looking Ahead to 2023: The Customer Data Value Exchange
Consumers are willing to share more about themselves in order to get personalized experiences from their preferred brands,...
Read through all of our assets Find more resources
eBook/ White Paper
Real-Time Customer Engagement in Practice
Explore real-time interaction management and steps you can take towards effective real-time customer engagement. There ...
Case Study
Aubuchon Hardware Delivers Personalization, Convenience
20% of loyalty members who use BOPIS make an additional purchase in-store.
Analyst Report
CDP Institute Report: CDP Vendor Comparison
The CDP Vendor Comparison Report presents a side-by-side comparison of key features that differentiate CDP vendors.
eBook/ White Paper
Innovating Customer Engagement Through an Open Garden Approach
This eBook examines the open garden approach and how it’s solutions enable marketers to more effectively engage customers ...
Analyst Report
Forrester Report: The Capabilities CDPs Need to Deliver Value for B2C Marketers
The report presents a list of key elements that businesses should consider when evaluating enterprise grade CDPs – capabil...
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