Learn how to leverage Big Data for your marketing efforts.
Today, with the explosion of emerging digital channels, marketers are overwhelmed by an abundance of data, but technical limitations in legacy marketing technologies make them incapable of transforming massive volumes of customer data into actionable strategy and relevant customer engagement.
This white paper from industry analyst Gleanster will explain:
- The fundamentals of Big Data and why it matters to marketers
- Why multi-channel marketing requires companies to embrace Big Data
- The competitive advantages forward-thinking companies can achieve