The term Householding refers to how customers may be grouped together based on their relationships to each other. Building a “Household” maximizes a user’s data and makes it easier to create more relevant, “data-driven” campaigns. By grouping customers based on pre-existing relationships, it enables more targeted marketing that prevents customers in one Household from receiving overlapping offers. This is cost-effective for the organization and creates a more personalized experience for the customer.

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