Data Quality & Integration

Complete integration with unrivaled speed. And smarts.

Key Benefits

High quality, automated with ease, zero latency and perfect accuracy: This is your data in the rg1® platform. With clear views into any entity: Consumer, household, business, product or other. To help you make operational decisions and capitalize on advanced analytics.


Resources, now effective.

With an expansive set of tools from a simple drag-and-drop interface, you can automatically connect, normalize and enrich all of your data.


Latency, kept low.

Access precise, integrated & comprehensive data at the breakneck speed of today's operations.


Oversight, made easy.

Define workflows that notify your data stewards when they need to approve, reject, and discard changes to customer data.

rg1 in action.

What can smart marketers achieve when they partner with Redpoint®? The answer is as powerful as it is proven, time and again: Nearly any data quality or data integration goal.

Single Customer View

Aggregate disparate sources of data into a single comprehensive view (the Redpoint Golden Record) for every customer. And deploy the Golden Record to any number of customer data points, including:

  • Demographics
  • Known preferences
  • Behavioral intent
  • Historical interactions
  • And more


Using the aggregated data that’s inside single customer views, marketers and business users can build segmentation rules to identify key audience segments. And every segment created in rg1 is dynamic: Customers are automatically added and removed when their profiles are updated with new details from any source.

Omnichannel Personalization

With Golden Records in hand, companies can fully resolve their data quality and integration challenges. And begin to execute personalized campaigns, wherever their customers are.

  • Websites
  • Email
  • Mobile
  • Direct Mail
  • Call Centers
  • IoT

Analytics and Machine Learning

With its superior data quality capabilities, rg1 puts powerful analytics and machine learning solutions in the hands of every marketer. Valuable customer insights, and next best actions, are clear and known. And uncertainty disappears for decisions on:

  • Customer retention
  • Best message content
  • Best message channel
  • Likelihood to purchase/rebook
  • Customer segments
  • Best logistics
  • Best service path
  • Anomalies
  • Time to next purchase
  • Year/monthly spend

Other Data Domains

rg1 isn’t limited to customer data or MarTech data sources. The platform easily ingests different data types, from widely different and disconnected data sources, such as:

  • Product information
  • Business information
  • Content
  • Sentiment analysis
  • Images
  • Videos

Data Prep for Analytics and Reporting

rg1’s automated processes reduce data prep time by 80%, so aggregated, cleansed and organized data is easily made available to reporting and analytic teams.

Orgs are free to run extensive reports on their most critical data entities, such as customers, campaigns, engagements and services. Meanwhile, data from rg1 can be sent to a company’s preferred BI tool(s), including:

  • PowerBI
  • Tableau
  • Looker

Digital transformation. For possibility realization.

Superior data quality and seamless data integration: They’re must-haves for any digital transformation. And with rg1, companies of any industry can establish the foundation that allows them to start executing their visions of the future today, not tomorrow.

For any and all data.

rg1 offers hundreds of native connectors, so you can efficiently integrate customer data from across all internal and external sources and systems.

With automated ease.

From cleansing & matching to identity resolution, persistent keys and enrichment, rg1 puts an extensive suite of tools at your disposal. To efficiently and accurately manage even the most complex data.

At the speed of business.

With rg1, you can synchronize large volumes of data in real-time or near-time: That's milliseconds or minutes, not hours or days. To support even aggressive high-throughput operations.

“Having all customer data available to us in one place, with the confidence that it is accurate, timely and comprehensive, has been the biggest asset of partnering with Redpoint®.”

Will Aubuchon

CEO of W.E. Aubuchon Co. Inc.

Related Solutions

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Get Started on Getting Ahead

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