Data Observability
Data Quality You Can Trust
Data observability automatically monitors and reports on the quality of your data in real-time, giving you confidence in the output of your AI and CX initiatives.
240
Manual data inputs integrated into one automated process with seamless visibility into data issues
15x
Faster address hygiene processing (compared to competing vendor)
10%
Reduction in direct mail errors
Find and Fix Data Issues. Fast.
Redpoint gives you timely insights into data problems before they reach downstream systems—and your customers.
Consistent Monitoring and Transparency
Most CDPs are a “black box” – users must simply trust customer data is accurate and up-to-date. Redpoint’s data observability monitors data transparently as it moves through the CDP, increasing confidence in data quality and usability.
Enhanced Operational Efficiency
“Broken” data, poor data quality, data discrepancies – these all cost resources, time and money. Redpoint’s data observability identifies issues quickly, allowing you to fix errors well in advance of any bottom-line impact.
Streamlined Data Governance
Best-practice data governance requires that data be available and consistent, and meet compliance and integrity standards. Redpoint’s observability and dashboarding capabilities provide visibility into how data is being handled – and ensures it’s treated as a valuable business asset.
Data Observability Capabilities
Real-Time Monitoring Dashboards
Real-time visibility into your data pipelines lets you identify and resolve issues as they arise. Charts, visualizations and drilldowns provide insights into data availability, timeliness, quality, unification and readiness.
Data Quality Checks
Regularly assess the quality of your data with validation checks, anomaly detection and data profiling to ensure data accuracy, completeness and consistency.
Identity Resolution Review
Monitor match quality and levels of inter/intra source matches for individual and household profiles. Understand the relative value of each data source and the extent to which it adds new customer profiles versus enhancing existing profiles.
Data Lineage
Visualize your data’s journey from source to destination. Understand changes, dependencies, and transformations. Drill down to understand basic lineage, availability, and recency for all data.
See it in action
Take a tour to see how you can quickly and easily get your data ready for use across the enterprise.
We can only do effective analyses and create successful offers because we have strong confidence in our data. Redpoint gives us that confidence.
Daniel Mathieus, AVP Information Technology, AAA
