The media, entertainment, and publishing industries are seeing disruptive levels of change in how they engage with customers and build loyalty. It’s all about more compelling content, more channels, and more choices – along with new ways to generate revenue. With so many options at their disposal, consumers have unprecedented choice and are demanding a more relevant, seamless experience.
RedPoint enables you to deliver personalized engagement across all enterprise touchpoints, driving revenue higher while lowering interaction costs. RedPoint activates one of your best assets – your rapidly growing customer data – by integrating all of your data into a unified view. Now you can engage each unique viewer, listener, and reader as a segment of one based on their purchase histories, preferences, behaviors, needs, and wants.