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Media and Publishing

Leverage Data to Execute Effective Strategies

media_publishingThe media, entertainment, and publishing industries are seeing disruptive levels of change in how they engage with customers and build loyalty. It’s all about more compelling content, more channels, and more choices – along with new ways to generate revenue.

RedPoint enables you to deliver personalized engagement across all enterprise touchpoints, driving revenue higher while lowering interaction costs. RedPoint activates one of your best assets – your rapidly growing customer data – by integrating all of your data into a unified view.

Now, you can engage each unique viewer, listener, and reader as a segment of one based on their purchase histories, preferences, behaviors, needs, and wants.

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View the Video: Leveraging Customer Data to Personalize Engagement

Learn how to unlock the value of all sources of customer data and optimize how you engage with customers, across both traditional and digital touchpoints.

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Read the Case Study from a Leading Wireless Service Provider

RedPoint helps a leading wireless service provider and its outsourcing partner leverage the full power of personalized transpromo marketing.

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