Marketing Operations/ Campaigns

More effective marketing starts by transforming data about customer interactions and preferences into powerful insights that improve campaign performance and lower the cost of customer interactions. Engage with customers better by hyper-personalizing messages and orchestrating customer journeys across all marketing channels. The RedPoint Customer Engagement Hub enables you to:

  • Improve all aspects of campaign performance by operationalizing customer insights that deliver highly personalized messages in cadence with the customer’s journey.
  • Test, tune, and optimize campaign performance through advanced analytics and machine learning to improve open rates, CTR, conversion to offer, average order dollar value, and more.
  • Deliver a seamless experience across every touchpoint through centralized operational control that leverages and extends the value of your investments in marketing technologies.
  • Optimize your marketing budget by lowering the cost of customer interactions across all channels while reducing message fatigue.