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Marketing Operations

Improve customer engagement and increase customer lifetime value by hyper-personalizing messages and orchestrating relevant customer journeys across all marketing channels. The RedPoint Customer Engagement Hub enables you to:

  • Improve all aspects of campaign performance by operationalizing customer insights that deliver highly personalized messages in cadence with each customer’s journey.
  • Test, tune, and optimize campaign performance through advanced analytics and machine learning to improve open rates, CTR, conversion to offer, average order dollar value, and more.
  • Deliver a seamless experience across every touchpoint through centralized operational control that leverages and extends the value of your investments in marketing technologies.
  • Optimize your marketing budget by lowering the cost of customer interactions across all channels while reducing message fatigue.

 

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Learn How Customer Engagement Is at the Heart of Digital Transformation

This white paper explores how enterprises will leverage digital transformation to improve customer experience and engagement to create a competitive advantage in this new world.

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View Real-Time Marketing: Modernize Your Campaigns and Realize Your Goals

Learn the three dimensions of real-time marketing necessary to win, serve, and retain more customers.

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