By Industry

Our marketing automation and enterprise data management solutions offer the flexibility to address the
specific needs of your industry and your business. No matter what marketing or data management
challenges you face, RedPoint has solutions that can help.

Our marketing automation and enterprise data management solutions offer the flexibility to address the specific needs of your industry and your business. We’ve helped public, private and non-profit organizations of all sizes and sophistication levels tackle their most daunting data-driven business challenges with ease.

No matter what marketing or data management challenges you face, RedPoint has solutions that can help.

  • Consumer Products

    Direct Relationships with Consumers Start with a Solid Data Foundation can help.

    The omnipresent, always-addressable consumer creates new opportunities for brands to connect with consumers. Instead of relying on retail channels for delayed, fragmented, and incomplete data, you can gain immediate insights that transform relationships and enable brands to directly connect with consumers.

    RedPoint enables you to capture and combine all relevant sources of data, gain insights, and engage with customers in highly relevant ways so you can create personal relationships with consumers, fans, and brand advocates. Using data to personalize and orchestrate engagement across all touchpoints (including retail channels, web, advertising, smart connected devices, and IoT sensors) improves customer loyalty, drives up average order value, and increases customer lifetime value

  • Finance/Insurance

    Break the Siloes and Unleash the Power of Your Data

    In financial services, the lines between products and services continue to blur. Today, the focus is on relationships. And that requires a complete view of each customer that makes transactional, marketing, and behavioral data available, right when it’s needed, across all relevant customer touchpoints. RedPoint breaks down the silos of your engagement systems and processes, so you have comprehensive, accurate, and up-to-date views of each customer.

    RedPoint enables you to create a single, unified view of your customer’s entire relationship across financial products and services – from acquisition and onboarding to cross-sell/upselling, retention, and renewal. With RedPoint, you unleash the power of your data to intelligently orchestrate personalized engagement across all touchpoints, driving new customer growth and profitability.

  • Healthcare Provider/ Payer

    Customer engagement is the key element of digital transformation – as digitally connected consumers customers are now always-on and readily addressable, it is imperative to engage with customers in a way that reflects their needs, preferences and expectations at any moment across the customer lifecycle.

    Closing the gap between customer expectations and experiences requires data-driven technology that intelligently orchestrates the next-best-actions across all touchpoints. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

  • Hotel/ Hospitality/ Travel

    Create Game-Changing Customer Loyalty

    From gaming and airlines to hotels and resorts, the foundation of success is customer loyalty. When customers can switch to competitors with the tap of a thumb or the click of a mouse, you need answers to prevent churn, increase loyalty, and expand customer lifetime value. Game-changing innovations are waiting to be unleashed in your business – if you harness the power of your data.

    With RedPoint, you can create 360-degree views of customers across properties, channels, and partners that orchestrate the right actions pre-arrival, on-property, and post-visit. Use RedPoint’s open-garden approach to tap the power of loyalty programs that span partners and hospitality categories and leverage emerging IoT technologies. Drive personalized engagement across all touchpoints to generate repeat purchases and greater share-of-wallet—and avoid empty seats, rooms, and tables.

  • Media & Publishing

    The Right Data Strategy Helps You Stand out in the Crowd

    The media, entertainment, and publishing industries are seeing disruptive levels of change in how they must engage with customers and build loyalty. It’s all about more compelling content, more channels, and more and choices – along with new ways to generate revenue. With so many options at their disposal, consumers are in the driver’s seat and are demanding a more seamless customer experience.

    RedPoint enables you to deliver personalized engagement across all touchpoints, driving revenue higher while lowering interaction costs. RedPoint activates one of your best assets – your growing amount customer data – by integrating all of your data into a unified view. Now you can engage each unique viewer, listener, and reader in a segment of one to uncover their purchase histories, preferences, behaviors, needs, and wants.

  • Non-Profit

    Pursue Your Mission with More Clarity

    In the nonprofit world, donor relationships are the lifeblood of the organization, which is why it’s essential to create personalized engagements with the people who fund your vision and mission. But no two donors are alike, and engaging at the right cadence without fatigue is a crucial issue. Nonprofits need to instantly recognize each donor as a segment of one to truly understand them and maximize their giving potential.

    As organizations compete for every charitable dollar, you need to capture and use all available data for every donor in order to communicate with them at just the right time through the right communication channel. RedPoint helps with solutions that maximize contributions and keep donors engaged.

  • Retail

    Engage Savvy Consumers in Complex Buying Journeys

    From e-commerce to mobile to point-of-sale, today’s savvy customers are in control of their buying journeys. Customers now expect brands to know and engage with them in meaningful, frictionless ways in real time across any touchpoint that they choose.

    Forward-thinking retailers are adopting context-aware, hyper-personalized engagement approaches that present targeted messages and offers, in real-time, across all channels and enterprise touchpoints. With RedPoint driving your personalized marketing, sales, and service, you can create more value for customers that translates into increased revenue, profit, and lifetime value.