Direct Relationships with Consumers Start with a Solid Data Foundation can help.
The omnipresent, always-addressable consumer creates new opportunities for brands to connect with consumers. Instead of relying on retail channels for delayed, fragmented, and incomplete data, you can gain immediate insights that transform relationships and enable brands to directly connect with consumers.
RedPoint enables you to capture and combine all relevant sources of data, gain insights, and engage with customers in highly relevant ways so you can create personal relationships with consumers, fans, and brand advocates. Using data to personalize and orchestrate engagement across all touchpoints (including retail channels, web, advertising, smart connected devices, and IoT sensors) improves customer loyalty, drives up average order value, and increases customer lifetime value