Audience Segmentation
Configure rules or utilize machine learning algorithms to create audience segments and universally apply them to a campaign and journeys.
Design and coordinate individualized journeys across all touchpoints – inbound and outbound, digital and physical, batch and real-time
Execute complex multitouch, multichannel journeys or simple one-off campaigns that are designed to engage with customers and prospects on the channels that they choose to interact with your business. Dynamic rules and content enable marketers to keep up with each customer’s cadence as preferences, interests and needs evolve.
Configure rules or utilize machine learning algorithms to create audience segments and universally apply them to a campaign and journeys.
Build complex customer journeys that both span any and all channels, and adjust in real time to ensure each customer is on the right path.
Consistently engage customers across inbound (e.g. website, mobile app) and outbound (e.g. email, SMS, direct mail) channels or, as is often the case, a combination of both.
Design campaigns with easy-to-configure messaging, using a single interface in rgOne® and deliver the messages through existing “last mile” solutions.
Accurately identify customers across devices and data sources to ensure that campaigns utilize all that is knowable about each customer.
Utilize a library of prebuilt connectors to access data and execute campaigns using your existing technologies.
Access dashboards, insights and other visualization tools to obtain a deeper understanding of customers, segments and campaign performance data to test, tune and optimize marketing spend.
Customer-centric marketing shows customers you understand their needs and preferences by delivering contextually relevant interactions at every touchpoint and stage in the customer journey.
Triggered actions intelligently respond to customer, business and situational signals – from anywhere across the enterprise – and create customer moments that are perfectly timed, relevant and welcomed.
More than ever before, consumers live online — readily addressable and expecting highly personal content and experiences. And what binds real-time data and decisions to those kinds of experiences? rgOne’s real-time orchestration. It is simply the most advanced, most reliable means with which you can build compelling real-time journeys, optimize and validate decisions, and capture profitable insights.
Monitor customer activities, update and enrich profiles, and interact with relevant offers. All at the cadence of the customer.
Dynamic content uses rules and ML models to match images and messages to the right customers in every channel.
Audience, channel, content and offers are selected at the moment of interaction, making your CX relevant and timely.
Every interaction detail is collected and updated in real-time. For the most accurate CX insights.
A/B/n testing of rules, models and assets let you continually improve customer outcomes. In real time.
Give customers something truly unique: relevant interactions informed by real-time data at every touchpoint.
Bridge the worlds of MarTech and AdTech to accurately define target lists of customers and prospects, efficiently execute online advertising campaigns, significantly reduce ineffective ad spend, and present relevant experiences to first-time website visitors.
Utilize a library of prebuilt connectors to AdTech solutions in order to coordinate digital advertising campaigns from the rgOne platform.
Seamlessly pass customer and prospect information to select AdTech vendors to prepare (onboard) the data for online ad campaigns – inclusion or suppression-based.
Securely manage both known customer and prospects records as well as anonymized versions of those records – all within in a single platform.
Reduce bounce rates and improve customer acquisition conversions by delivering relevant website experiences to first-time visitors.
Can you truly market to a segment of one? Yes—when you have the deep customer understanding needed to create and deliver contextually relevant interactions at every touchpoint.
The most complete view of the customer is the 360-degree view.
Overview
Orchestrate Personalized Real-time Experiences
Solution Brief
Increase marketing effectiveness by personalizing engagement in the context and cadence of each customer.
eBook/ White Paper
Five imperatives for engaging customers with relevant, proactive, real-time offers along their digital and physical journeys.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.