Analytic Data Lakes

Creating a Complete View of a Customer Across All Data Sources

AnalyticsIt is no longer enough to simply dump all customer data into a data lake.  The data needs to be linked into a precise, single customer view to be useful in driving advanced analytics and personalized engagement.

To get the most accurate picture, the RedPoint Customer Data Platform™ uses comprehensive data ingestion, integration and matching – including probabilistic and deterministic algorithms –  to connect all data sources and identity proxies in real time. RedPoint deciphers and connects the individuals, households, cookies, IP addresses, IoT smart devices, and more to create a clear and complete picture of every customer.

Create the Golden Record

The Golden Record – a persistent, continuously updated, unified record of all consumer data over the entire lifecycle – shows each customer’s unique mix of interactions, transactions, and preferences. Using first-, second-, and third-party data, RedPoint provides a 360-degree view of each customer.

Stay in Step with Customers

RedPoint’s comprehensive Customer Data Platform integrates your customer data silos to gain complete and continuously updated insights into how each customer transacts with your organization, including preferences, behaviors, offers, purchases, and latest interactions across every customer engagement system or touchpoint.
The Golden Record is the fuel for your analytics to determine the best actions that optimize customer engagement and increase lifetime value.

post image

Optimizing Customer Engagement Through Connected Data White Paper

While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective.

Learn More
post image

Shatter Silos with RedPoint’s Master Data Management Solution Brief

The modern business is awash in data about everything from customers to products to devices, consisting of multiple types, cadences, and volumes.

Learn More