How Segmentation & Activation Works

The rg1 Difference

Configure dynamic rules and utilize machine learning to create audience segments.

Visualize and drill-down on segments to uncover audience insights for better targeting.

Drive high customer value with dynamic segments that can be deployed across channels.

Create Dynamic Segment Rules

Dynamically update every segment in real time with a rules-based approach, so segments automatically adjust to changing customer behaviors. You can:

  • Leverage robust data for flexible segment design.
  • Manage granular segments, even down to the individual.
  • Drive relevant offers & messages.
  • Deliver responsive interactions across the customer journey.
  • Respond to non-customer externalities, like product availability or geo-fencing.

Cluster, Apply Models & Visualize

Easily use machine learning to help you define segments using cluster models. Understand how clusters were chosen and what are common attributes/behaviors while also:

  • Automating audience clusters with machine learning.
  • Visualizing clusters and audiences for best understanding.
  • Drilling down to insights for a deeper understanding.
  • Defining next-bast actions and offers using cluster insights.
  • Using machine learning for propensities and product recommendations.

Activate via Channels

Data in rg1 is easily distributed to any of your internal or external systems, formatted to meet any requirement, and sent in real-time, when triggered, or when scheduled. With rg1 you can:

  • Stage more relevant and personal messages.
  • Target anonymous and known customers.
  • Adjust to customer’s in-session behavior or journey stage.
  • Score content, channel and attributes.
  • Handle inbound: Web, Mobile Apps, Call Centers, Kiosks
  • Push outbound: Email, SMS, Direct Mail
  • Manage all channels: Online Ads, IoT Devices, Front-line Workers

Less managing. More marketing.

90% of data processes automated

300 attributes added

40% lower interaction costs

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint® can put your goals within reach.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.

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