rg1®

The automotive industry is a highly competitive market, with numerous brands vying for the attention of potential customer...

In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...

A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...

Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and ...

What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...

For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...

A recent McKinsey article on the value of getting personalization right in the customer experience arena shows just how im...

In grade school these days, Valentine’s Day card distribution is an egalitarian exercise. Children who wish to hand them o...

The expression to be “over one’s skis” has a mostly negative connotation describing someone as hasty or rash, ahead of whe...

The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...

There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching...

How important is personalization in healthcare? A survey that Redpoint Global conducted with Dynata of more than 1,000 US ...