
A Careful Diagnosis: a CRM and CDP Offer Different Use Cases in Healthcare
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...
Like the proverbial dog that catches the car, marketers and business users with access to a customer Golden Record may fin...
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...
When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...
Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...
Do you have travel plans this year? If so, you have plenty of company. Hopefully, though, you can leave the crowds behind ...
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
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