Real Time Personalization

In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform ...

There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’...

The automotive industry is a highly competitive market, with numerous brands vying for the attention of potential customer...

In a Dynata Survey sponsored by Redpoint, 70 percent of consumers said they receive mistargeted information at least once ...

Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...

From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...

Like the proverbial dog that catches the car, marketers and business users with access to a customer Golden Record may fin...

After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...

Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...

Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...

When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...

Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...