Real Time Personalization

A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...

While there is still about a week to go until the official start of fall, it is never too early to start thinking about ho...

The famous “for want of a nail” allegory describes how a cascading series of seemingly insignificant events eventually cau...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...

The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...

Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...

Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring custo...

To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...

Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...

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