The Importance of Identity Resolution in Healthcare
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...
Real Time Personalization
Identity Resolution Takes Center Stage in Upcoming Webinar Series
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
Real-Time Engagement at Scale Provides the Consistent CX that Customers Crave
Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...
Omnichannel isn’t Digital First, or Physical First, it’s Experience First
When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...
Drive Transformative Change with IoT
Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...
The Express Lane to a Satisfied Customer: Personalized Travel Experiences
Do you have travel plans this year? If so, you have plenty of company. Hopefully, though, you can leave the crowds behind ...
Five Ways Retailers Can Drive Customer Loyalty
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
Put the Healthcare Consumer at the Center of Both Care and Education, Even Outside the Doctor's Office
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greate...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
Avoid a Customer “Break Up” this Valentine’s Day
In grade school these days, Valentine’s Day card distribution is an egalitarian exercise. Children who wish to hand them o...
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