Embrace Complexity, That’s Where the Magic Happens
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
Real Time Personalization
Dynamic Offer Management Can Be Customer-Centric: Here’s How
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...
Take a Personalized CX to the Next Level with Advanced Identity Resolution
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...
The Year in Marketing 2020: Lessons Learned
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
A Superior Customer Experience (CX) Transcends Marketing
For years, a prevailing thought was that a great customer experience began at the store. It’s where a brand’s identity too...
Beyond Fast Data Ingestion: Take Your CDP to the Limit
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
The Advantages of a Real-Time Customer Profile
Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs ch...
Prescriptive, Predictive & Insight: Tools for a CDP as a Digital Transformation Engine
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
Feelings Meet Facts: Infusing Customer Experience with Meaning will Define 2021
One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...
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