Real Time Personalization

The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...

Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...

Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring custo...

To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...

Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...

Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...

The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...

With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...

A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...

Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...

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