Real-time Optimization

You check in at the airline kiosk, and as your boarding pass prints out you receive an SMS from the airline notifying you ...

After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...

What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...

The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...

Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...

There is a considerable gap between the experience brands deliver to their customers, and the experience customers have co...

A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...

Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...

With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...

A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...