The Importance of Identity Resolution in Healthcare
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...
Real-time Optimization
What is Augmented Data Quality, and Why Does it Matter?
What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...
Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
Meet the Moment of Complexity with a Change in Culture
Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...
Build a Comprehensive Customer Understanding Through Perfect Data
There is a considerable gap between the experience brands deliver to their customers, and the experience customers have co...
Without Real Time, Next-Best Actions May be “Second Best”
A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
A Ticket to Revenue: Personalized Travel & Hospitality Experiences
Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...
Hit a Personalization Home Run with a Five-Tool Solution
With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.
