Hit a Personalization Home Run with a Five-Tool Solution
With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...
Real-time Optimization
Real-Time Website Personalization: Client Side vs. Server Side
A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...
Get at the “Why” for True Personalization with Automated Machine Learning
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
Redpoint CTO to Present at MarTech Virtual Training Event
On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
First-Party Customer Data Delivers Value - and a Personalized Customer Experience (CX)
One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...
Brexit and Customer Experience: Coping with Chaos
Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...
Crocodile Tears: Do Not Lament the “Extinction” of the Third-Party Cookie
In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...
Dynamic Offer Management Can Be Customer-Centric: Here’s How
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...
The Advantages of a Real-Time Customer Profile
Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs ch...
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