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Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
Real-time Optimization
Meet the Moment of Complexity with a Change in Culture
Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...
Build a Comprehensive Customer Understanding Through Perfect Data
There is a considerable gap between the experience brands deliver to their customers, and the experience customers have co...
Without Real Time, Next-Best Actions May be “Second Best”
A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
A Ticket to Revenue: Personalized Travel & Hospitality Experiences
Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...
Hit a Personalization Home Run with a Five-Tool Solution
With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...
Real-Time Website Personalization: Client Side vs. Server Side
A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...
Get at the “Why” for True Personalization with Automated Machine Learning
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
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