Real-time Engine

Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...

There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching...

One way to think about the difference between omnichannel and multichannel in the context of customer experience is to pic...

A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and...

When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...

The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...

On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...

The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...

The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...

Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...