Drive Transformative Change with IoT
Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...
Real-time Engine
For the True Value of a CDP, Look Past its Capabilities
There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching...
Why Omnichannel KO’s Multichannel in the Customer Experience Arena
One way to think about the difference between omnichannel and multichannel in the context of customer experience is to pic...
Without Real Time, Next-Best Actions May be “Second Best”
A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and...
Future-Proof Customer Experience with an Omnichannel CX Platform
When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...
Can Your CDP Deliver Perfect Data? How a Need for Perfection is Shaping the Market
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...
Redpoint CTO to Present at MarTech Virtual Training Event
On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...
The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
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