Don’t Be Hit by the Bad Data Snowball Effect
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
Real-Time Data Layer
Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
Meet the Moment of Complexity with a Change in Culture
Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...
Without Real Time, Next-Best Actions May be “Second Best”
A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and...
Wave a Magic Wand: What Can You Accomplish with Perfect Data?
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
Tame the Daunting Data Overload with Cognitive Personalization
Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
Banking on Change: Why a Golden Record Satisfies Customer Expectations for a Holistic Experience
New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...
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