Real-Time Data Layer

The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...

New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...

Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and gene...

The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality a...