
Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part...
From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s movin...
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...
Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and gene...
The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality a...
To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full det...
The CDP Institute recently released its new CDP Vendor Comparison, a side-by-side look at CDP features and functionality o...
Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, or...
This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift....
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