Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Real-Time Data Layer
What is Data Hygiene?
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part...
The Real-Time Difference: Moving at the Speed of the Customer
From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s movin...
Is Your Marketing Platform Ready for Prime Time?
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...
A Personalized CX and Real-Time Shine Through at NRF 2020
Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and gene...
Data Privacy, Data Quality, and Data Governance: Experts Weigh In
The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality a...
Redpoint Introduces Enhancements to Data Management and Security with Rollout of Version 9.0
To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full det...
How Does Your CDP Stack Up? The Real-Time Difference
The CDP Institute recently released its new CDP Vendor Comparison, a side-by-side look at CDP features and functionality o...
No Data Left Behind: Analytics, Orchestration, and Making Data Work for You
Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, or...
Harness the Power of Digital Technology as a Revenue-Driving Engine
This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift....
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