Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Operational Controls
Streamline Your Marketing Stack with a Modern IT-Marketing Partnership
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
First-Party Customer Data Delivers Value - and a Personalized Customer Experience (CX)
One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...
Brexit and Customer Experience: Coping with Chaos
Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...
Decrease Costs Through Improved Marketing Operations
Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. T...
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