The Role of AI in Adding Value a Human-to-Human Interaction
We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...
Operational Controls
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
Meet the Moment of Complexity with a Change in Culture
Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...
Align the Healthcare Experience Around the Consumer: How an Omnichannel CX Delivers Improved Health Outcomes
In a recent survey Redpoint Global conducted with The Harris Poll on consumers’ and marketers’ perceptions of customer exp...
Future-Proof Customer Experience with an Omnichannel CX Platform
When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...
Survey Says: A Modern Architecture, Single Point of Control Drive Digital Transformation
A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...
Wave a Magic Wand: What Can You Accomplish with Perfect Data?
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
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