Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
Onboarding & Segmentation
Clear the Hurdles for a Personalized Customer Experience
Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete cus...
The Cloud Advantage: Control Your Own Security Perimeter
December is a popular month for year-end lists and ‘best of’ compilations. One list that no company wants to appear on, th...
Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage
A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to o...
An Avalanche of State Privacy Laws is Coming: What You Need to Know
The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that bre...
In a Heartbeat: The True Value of CDP in Healthcare
According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of ...
Xanterra, Redpoint, and Microsoft: “A Piece of Magic”
Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and ho...
Take a Data-Driven Approach to a Consumer’s Healthcare Journey
Healthcare organizations – whether payers, providers, retail pharmacies or medical device manufacturers – are increasingly...
Beyond Customer Engagement: Marketing as a Revenue-Driver
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditi...
CDP Myths Debunked: More Than Just Another Data Platform
The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definitio...
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