
Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete cus...
December is a popular month for year-end lists and ‘best of’ compilations. One list that no company wants to appear on, th...
A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to o...
The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that bre...
According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of ...
Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and ho...
Healthcare organizations – whether payers, providers, retail pharmacies or medical device manufacturers – are increasingly...
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditi...
The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definitio...
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