
There’s a Model for That: Machine Learning for the (Business) Win
No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...
No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both st...
In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale person...
There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage me...
Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a...
This is the second blog in a two-part series that explores how to use advanced digital technologies to create revenue lift...
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