Segment of One: Fact vs. Fiction
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
Model Manager
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Combat Attrition with Automated Machine Learning (AML)
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
Get at the “Why” for True Personalization with Automated Machine Learning
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
For Marketing to Drive Revenue, Say Goodbye to Lists Forever
Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both st...
Why Customer Permissions Must be Applied Dynamically in the Customer Lifecycle
In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale person...
What Data Scientist Shortage? Empower Marketers to Use Machine Learning
There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage me...
Evolutionary Programming: The Survival of the "Fittest" Data Models
Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a...
The Sky is the Limit with AI and Machine Learning: Capitalize on the Moment of Interaction
This is the second blog in a two-part series that explores how to use advanced digital technologies to create revenue lift...
Why Data Scientists Should Care About Customer Experience
Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that t...
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