There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Message & Content Design
Redpoint Global rgOne is a Challenger in 2021 Gartner Multichannel Marketing Hub Magic Quadrant
Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
For CPG Companies, DTC Inroads Start with Brand Promise
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With d...
A Ticket to Revenue: Personalized Travel & Hospitality Experiences
Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...
The Role of a CDP in Multi-Touch Attribution
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...
The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Crocodile Tears: Do Not Lament the “Extinction” of the Third-Party Cookie
In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...
Beyond Customer Engagement: Marketing as a Revenue-Driver
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditi...
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