Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
Message & Content Design
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Redpoint Global Product Updates: Reduced Complexity, Ease of Use Highlight New Release’s Intelligent Orchestration & AML Capabilities
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Redpoint Global rgOne is a Challenger in 2021 Gartner Multichannel Marketing Hub Magic Quadrant
Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
For CPG Companies, DTC Inroads Start with Brand Promise
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With d...
A Ticket to Revenue: Personalized Travel & Hospitality Experiences
Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...
The Role of a CDP in Multi-Touch Attribution
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...
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