Message & Content Design

In a Dynata Survey sponsored by Redpoint, 70 percent of consumers said they receive mistargeted information at least once ...

In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...

From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...

Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...

When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...

Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...

“Think Global, Act Local” is a concept that has existed for over 100 years.  Very few organisations excel at this challeng...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...

There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...

Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...

To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...