Triggered Actions and an Enhanced CX: Relevance Throughout a Customer Journey
From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...
Message & Content Design
For a Superior CX, Elevate Preference & Consent Management
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
Omnichannel isn’t Digital First, or Physical First, it’s Experience First
When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...
Meet the Moment of Complexity with a Change in Culture
Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...
Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Redpoint Global Product Updates: Reduced Complexity, Ease of Use Highlight New Release’s Intelligent Orchestration & AML Capabilities
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Redpoint Global rgOne is a Challenger in 2021 Gartner Multichannel Marketing Hub Magic Quadrant
Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
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