The Role of a CDP in Multi-Touch Attribution
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
Message & Content Design
Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...
Featured
The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Crocodile Tears: Do Not Lament the “Extinction” of the Third-Party Cookie
In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...
Beyond Customer Engagement: Marketing as a Revenue-Driver
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditi...
Addressing the Gaps in Customer Experience: Redpoint Global/Harris Poll Benchmark Survey
There is a pressing strategic imperative for brands to compete on customer experience (CX) in nearly every industry. Marke...
One Point of Control, Many Benefits
The typical company has an array of disconnected technologies that serve specific functions, but rarely serve the greater ...
Redpoint Global Positioned in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs
We’re excited to announce that Redpoint Global was recently positioned the highest for ability to execute among niche play...
Getting Personalization Right in Omnichannel Retail
The personalization tactics that retailers have traditionally used need to change. Consumers expect a more individualized ...
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