Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
KPI-based Optimization
Secure Centralized Marketing Benefits Even with a Decentralized Marketing Org
Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...
Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Prescriptive, Predictive & Insight: Tools for a CDP as a Digital Transformation Engine
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
Feelings Meet Facts: Infusing Customer Experience with Meaning will Define 2021
One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...
What is Behavioral Marketing?
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...
A New Vision: Contact Lens Retailer Focuses on a Personalized CX
Over the past few months, we’ve written a lot in this space about what a new reality might look like for consumers and bus...
Customer Loyalty and an Emotional Connection for the New Reality
Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...
Redpoint Global and Lucerna Health Join Forces to Advance Consumerism in Healthcare for Payers and Providers
The digital transformation of the healthcare industry has been underway for years, but we are now seeing a rapid accelerat...
A Dynamic Healthcare Journey Deserves a Coordinated, Personalized Approach
Editor’s Note: This is Part 2 of a blog series on digital transformation acceleration in the healthcare industry. Part 1 e...
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