KPI-based Optimization

“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...

Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...

One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

Over the past few months, we’ve written a lot in this space about what a new reality might look like for consumers and bus...

Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...

The digital transformation of the healthcare industry has been underway for years, but we are now seeing a rapid accelerat...

Editor’s Note: This is Part 2 of a blog series on digital transformation acceleration in the healthcare industry. Part 1 e...

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