Identity Tracking & Merging

At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...

Rising costs due to inflation, supply chain disruptions and severe weather events are among several economic and natural e...

What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...

With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...

The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...

There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching...

According to new research from McKinsey, fast-growing companies drive 40 percent more of their revenue from personalizatio...

There is a considerable gap between the experience brands deliver to their customers, and the experience customers have co...

“Think Global, Act Local” is a concept that has existed for over 100 years.  Very few organisations excel at this challeng...

Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

Editor’s Note: This is a contributed guest blog from PWC, a Redpoint partner Old habits die hard. Often, though, extern...