Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Data Integration
Streamline Your Marketing Stack with a Modern IT-Marketing Partnership
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
Cadence, Scope, Flexibility: Understanding a CDP’s Data Architecture Needs
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...
Using Predictive Marketing to Demystify AI and Machine Learning
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
Goals, Breadth & Depth: Three Dimensions of CX Strategy
A customer experience (CX) strategy encompasses three dimensions: goals, breadth and depth, and is not to be confused with...
What is Data Hygiene?
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part...
Evolutionary Programming: The Survival of the "Fittest" Data Models
Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a...
No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data Orchestration
Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestra...
What’s Needed to be a RealCDP?
The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pre...
No Data Left Behind: Analytics, Orchestration, and Making Data Work for You
Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, or...
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