What is Customer Data Debt?
What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...
What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Land...
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
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