Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
Data Integration
Redpoint CTO to Present at MarTech Virtual Training Event
On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...
Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Streamline Your Marketing Stack with a Modern IT-Marketing Partnership
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
Cadence, Scope, Flexibility: Understanding a CDP’s Data Architecture Needs
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...
Using Predictive Marketing to Demystify AI and Machine Learning
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
Goals, Breadth & Depth: Three Dimensions of CX Strategy
A customer experience (CX) strategy encompasses three dimensions: goals, breadth and depth, and is not to be confused with...
What is Data Hygiene?
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part...
Evolutionary Programming: The Survival of the "Fittest" Data Models
Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a...
No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data Orchestration
Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestra...
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