First-Party Customer Data Delivers Value - and a Personalized Customer Experience (CX)
One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...
Customer Journey Design
Personalization is Essential for Profitable Customer Lifecycle Marketing
Customers today are more unpredictable and demanding than ever before. They want to own their own customer experience, not...
Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
New Customer Shockwaves Drive Need for Personalized Customer Experience (CX) in Banking
Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...
Goals, Breadth & Depth: Three Dimensions of CX Strategy
A customer experience (CX) strategy encompasses three dimensions: goals, breadth and depth, and is not to be confused with...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Multichannel vs. Omnichannel Marketing and Keeping up with a Customer Journey
What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in...
Algorithmic Optimization and the Magic of AML
Editor’s Note: This is the second in a two-part blog series on automated machine learning (AML), broadly defined as the au...
Don’t Surrender to Customer Journey Complexity
Just as there are endless permutations to a customer journey, there are endless ways to measure a marketing campaign’s inf...
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