Customer Journey Design

As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...

Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring custo...

The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...

Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...

Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...

Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...

On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...

The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...

One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...

Customers today are more unpredictable and demanding than ever before. They want to own their own customer experience, not...

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