Customer Journey Design

In a Dynata Survey sponsored by Redpoint, 70 percent of consumers said they receive mistargeted information at least once ...

Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...

In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...

Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...

Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...

We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...

A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...

Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring custo...

The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...

Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...