A Double-Take: Digital Twins and Customer Experience (CX)
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...
Customer Journey Design
Segmentation is Evolving, But Data-Driven Insights are Here to Stay
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
Redpoint Positioned as a Challenger in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions
Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...
For a Superior CX, Elevate Preference & Consent Management
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
The Role of AI in Adding Value a Human-to-Human Interaction
We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...
Five Ways Retailers Can Drive Customer Loyalty
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Marketing’s Star Turn: How to Secure Enterprise Buy-in for a Customer-Centric Approach
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...
Cross-Sell and Upsell Done Right: Why the Right CDP is Essential
Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring custo...
First-Party Customer Data: The Healthy Alternative to Cookies
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...
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