
Shine a Light on Customer Retention
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
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