Audience Segmentation

Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...

Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...

With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...

The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...

There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching...

Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...

At the beginning of 2021, there was a lot of speculation about what a “new normal,” if there is such a thing, would look l...

When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...

A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...

While there is still about a week to go until the official start of fall, it is never too early to start thinking about ho...

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