There are No Third-Party Shortcuts to Understanding Customers
The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...
Audience Segmentation
The Role of a CDP in Multi-Touch Attribution
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
Get at the “Why” for True Personalization with Automated Machine Learning
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
What is Experiential Marketing?
What is experiential marketing? Also known as engagement marketing, experiential marketing is the process of creating a un...
Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
What is Behavioral Marketing?
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Augment Customer Segmentation with a Personalized CX
What is customer segmentation? Customer segmentation is broadly defined as the process of dividing customers into groups b...
A New Vision: Contact Lens Retailer Focuses on a Personalized CX
Over the past few months, we’ve written a lot in this space about what a new reality might look like for consumers and bus...
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