Shine a Light on Customer Retention
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
Audience Segmentation
A Double-Take: Digital Twins and Customer Experience (CX)
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...
Keep Pace with Customers with Dynamic, Rules-Based Audience Segmentation
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
Segmentation is Evolving, But Data-Driven Insights are Here to Stay
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
2023 Will Be a Watershed Year for Customer Experience (CX)
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
There’s a Model for That: Machine Learning for the (Business) Win
No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...
Actionable Insights and a Consistently Relevant Customer Experience (CX)
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Ease Distrust in Advertising with Data Clean Rooms & PII Vaults
Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
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