Anonymous & Known Data

At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...

With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...

According to new research from McKinsey, fast-growing companies drive 40 percent more of their revenue from personalizatio...

Editor’s Note: This is a contributed guest blog from PWC, a Redpoint partner Old habits die hard. Often, though, extern...

Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...

The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...

It is well accepted that customers today expect a seamless, personalized experience across all channels. In research from ...

To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...

Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...

The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...

New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...

One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...