Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
Anonymous & Known Data
A Ticket to Revenue: Personalized Travel & Hospitality Experiences
Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...
There are No Third-Party Shortcuts to Understanding Customers
The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...
Banking on Change: Why a Golden Record Satisfies Customer Expectations for a Holistic Experience
New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...
First-Party Customer Data Delivers Value - and a Personalized Customer Experience (CX)
One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...
Redpoint Introduces Enhancements to Data Management and Security with Rollout of Version 9.0
To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full det...
Master Personalization Capabilities Across Anonymous Touchpoints
Today’s online-savvy, continuously connected consumer demands a personalized customer experience (CX) in every channel, an...
The Right to Be Forgotten as a Vehicle for Building Customer Trust
Editor's Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection ...
Financial Impacts of Reacting to Customer Intent in Real Time
According to McKinsey research, a high-impact product recommendation – such as from a trusted friend or brand – is up ...
Getting Started with Personalization: Include "Unknown" Visitors for Website Personalization
Thirty-seven percent of consumers in a Harris Poll survey commissioned by Redpoint said that they will no longer do bu...
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