Anonymous & Known Data

One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...

To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full det...

Today’s online-savvy, continuously connected consumer demands a personalized customer experience (CX) in every channel, an...

Editor's Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection ...

According to McKinsey research, a high-impact product recommendation – such as from a trusted friend or brand – is up ...

Thirty-seven percent of consumers in a Harris Poll survey commissioned by Redpoint said that they will no longer do bu...

What is Data Lineage? Data lineage is defined as a data lifecycle that includes the data's origins and where it moves ove...

The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffectiv...

In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database...

It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup...

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