Connected Data

Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...

While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is ...

Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and mar...

Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestra...

Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and ho...

What is The Data Lineage Definition? Data lineage is defined as a data lifecycle that includes the data's origins and whe...

The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffectiv...

Healthcare organizations – whether payers, providers, retail pharmacies or medical device manufacturers – are increasingly...

At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to ...

The omnichannel customer experience was front and center during TRANSCEND19, Redpoint Global’s second customer conference,...

In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database...

Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities beh...