Big Data

For a time, Apache Hadoop was almost synonymous with big data. Like Band-Aid for bandage, Google for search and other comm...

Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a...

This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift....

What is The Data Lineage Definition? Data lineage is defined as a data lifecycle that includes the data's origins and whe...

In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database...

Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities beh...

In November 2018, Marriott International announced an incident where unauthorized access to a Starwood guest reservation d...

Data ingestion refers to importing data to store in a database for immediate use, and it can be either streaming or batch ...

The customer experience is a primary success factor in today’s business. We all know that 86% of consumers will pay more f...

When we hear about data management these days, the terms “data quality” and “data governance” come up quite a bit—and they...

Most organizations understand that in order to compete in business, you need to understand your customer and provide the p...

What is data Enrichment? Data enrichment is defined as merging third-party data from an external authoritative source wit...