The New Normal and the Real-Time Imperative
On March 11, I published a blog in this space on the real-time difference, writing about why it is so important for organi...
Open Garden Approach
Limitless Data Integration Unlocks a Superior Customer Experience
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
Ambitious Marketing Goals Deserve an Ambitious Marketing-IT Partnership
Research from Gartner shows that best practices in customer centricity often yield greater than 20 percent increases in re...
Redpoint Global and Lucerna Health Join Forces to Advance Consumerism in Healthcare for Payers and Providers
The digital transformation of the healthcare industry has been underway for years, but we are now seeing a rapid accelerat...
The Telltale Signs Your Business Needs a CDP
While there is no firm and fast roadmap for how companies will emerge from the current economic slowdown, there is a conse...
Redpoint Global’s rgOne Platform Empowers Ambitious Business Leaders to Drive Real-Time Customer Engagement
Redpoint Global today introduced its customer engagement platform, rgOne. Bringing together real-time data, analytics and ...
Redpoint Global Moves Up in Challengers Quadrant of the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs
For the second year in a row, Redpoint Global is profiled as a Challenger in the 2020 Gartner Magic Quadrant for Multichan...
Featured
Now is the Time to Set Ambitious Marketing Goals
Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once sai...
The New “Birds of a Feather”: Real-Time, Dynamic Audience Selection with Automated Machine Learning
In a recent article in MIT Technology Review, “How AI is changing the customer experience” a survey of more than 1,000 bus...
Retailers Will Rapidly Adapt or Decline in the New Reality
Amid all the speculation on the lasting impact coronavirus will have on the retail industry, a common denominator among cu...
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