The Year in Marketing 2020: Lessons Learned
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
Open Garden Approach
A Superior Customer Experience (CX) Transcends Marketing
For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity ...
Beyond Fast Data Ingestion: Take Your CDP to the Limit
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
Feelings Meet Facts: Infusing Customer Experience with Meaning will Define 2021
One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...
Public Media Uses Customer Data to Transform Fundraising in Times of Crisis
Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an ind...
Digital Health Company Drives Adherence with a Personalized Approach
In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...
To Be More Effective Closing Care Gaps, the Healthcare Industry Needs a Single View of the Consumer
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Beyond Safety in Travel & Hospitality: How to Grow through Personalized Experiences
After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...
Redpoint Global Leaps forward with Usability and Machine Learning Enhancements
Redpoint Global is pleased to announce several updates to the rgOne platform. The updates include enhancements to the Inte...
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