Open Garden Approach

As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...

For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity ...

One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...

One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...

Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an ind...

In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...

According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...

What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...

After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...

Redpoint Global is pleased to announce several updates to the rgOne platform. The updates include enhancements to the Inte...

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