3 Ways Retailers Can Reduce Friction and Improve Their Shoppers’ Brand Experience
In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform ...
In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform ...
There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’...
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity ...
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
The Key Benefits Of Customer Segmentation Even the most loyal customers can be unpredictable. Today more than ever, their...
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
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