Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Omnichannel Marketing
It is Time to “Act as One” for the Benefit of the Healthcare Consumer
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...
Embrace Complexity In Marketing, That’s Where the Magic Happens
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
Take a Personalized CX to the Next Level with Advanced Identity Resolution
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...
The Year in Marketing 2020: Lessons Learned
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
A Superior Customer Experience (CX) Transcends Marketing
For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity ...
Beyond Fast Data Ingestion: Take Your CDP to the Limit
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
The Advantages of Real Time Customer Segmentation
Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs ch...
Prescriptive, Predictive & Insight: Tools for a CDP as a Digital Transformation Engine
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
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