Lead Management

Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...

What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...

After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...

Consumers increasingly demand personalized experiences across all channels, and will look elsewhere if a brand fails to de...