Campaign Management

There’s nothing as rewarding after a marketing campaign than seeing a full online shopping cart “move” through to a purcha...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...

One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...

What is experiential marketing? Also known as engagement marketing, experiential marketing is the process of creating a un...

There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...

The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...

Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an ind...

Shift the focus from bragging rights to the campaign battlefield. If that opening sentence has grabbed your attention, gre...

Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

A recent blog in this space focused on how coronavirus has affected the healthcare industry, particularly for closing gaps...