Customer Data Platform

Editor's Note: This is a guest blog from Diptesh Singh, Cognizant Data Management, Governance & Privacy Practice Lead T...

According to IDC, the worldwide customer data platform (CDP) market is expected to reach $5.7 billion by 2026, up from $2 ...

In the most recent PwC Customer Loyalty survey, more than half (55 percent) of respondents said they would stop purchasing...

The difference between a wishful browser and a loyal brand advocate can mean a huge difference to a brand’s bottom line – ...

Trying to satisfy the expectations of a modern, digital-first consumer for seamless experiences across an omnichannel cust...

Rising interest in a composable martech architecture is due in part to organizations demanding greater flexibility to resp...

What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...

The story of the new Choluteca Bridge in Honduras offers a lesson on the importance of adaptability. Completed and commiss...

With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for...

Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...

The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...

The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...