Customer Data Platform

The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...

To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...

Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...

Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

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