Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
Customer Data Platform
Can Your CDP Deliver Perfect Data? How a Need for Perfection is Shaping the Market
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
It is Time to “Act as One” for the Benefit of the Healthcare Consumer
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...
Embrace Complexity In Marketing, That’s Where the Magic Happens
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
Dynamic Offer Management Can Be Customer-Centric: Here’s How
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...
Cadence, Scope, Flexibility: Understanding a CDP’s Data Architecture Needs
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...
Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
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