Customer Data Platform

What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...

The story of the new Choluteca Bridge in Honduras offers a lesson on the importance of adaptability. Completed and commiss...

With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for...

Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...

The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...

The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...

To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...