Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
Customer Data Platform
What is Behavioral Marketing?
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...
New Customer Shockwaves Drive Need for Personalized Customer Experience (CX) in Banking
Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...
Customer Data Insights and the Single Customer View
What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...
Goals, Breadth & Depth: Three Dimensions of CX Strategy
A customer experience (CX) strategy encompasses three dimensions: goals, breadth and depth, and is not to be confused with...
Survey: Holiday Shopping 2020 Will be Fundamentally Transformed
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
To Be More Effective Closing Care Gaps, the Healthcare Industry Needs a Single View of the Consumer
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Multichannel vs. Omnichannel Marketing and Keeping up with a Customer Journey
What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in...
Redpoint Global Leaps forward with Usability and Machine Learning Enhancements
Redpoint Global is pleased to announce several updates to the rgOne platform. The updates include enhancements to the Inte...
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