Customer Data Platform

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...

Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...

Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...

What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...

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