Customer Data Platform

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...