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by Steve Zisk | January 3, 2018

3 Questions CMOs Should Ask About Their Data Management Architecture

Our digital hyperactivity produces 2.5 exabytes of data every day –  the storage space needed for that much information is the equivalent of 150 million…

by RedPoint Global | December 26, 2017

Happy Holidays from RedPoint Global

In celebration of the holiday season, including the coming of New Year’s Eve at the end of the week, the RedPoint Global team is taking…

by Bill Porto | December 20, 2017

AI and Machine Learning – Analogous, Not Equal

The abundance of industry insiders using the terms AI and machine learning interchangeably is a chief cause of confusion about these two complex, interrelated topics.…

by Patrick Tripp | December 19, 2017

9 Predictions for Marketing Technology in 2018

The marketing world and the technology that supports it are in a constant state of flux. Solutions and techniques appear and fade away rapidly, customer…

by Todd Hinton | December 18, 2017

3 Elements of Ironclad Customer Data Quality Management

Data quality should be a strategic priority for any business, if it isn’t already. Exploding data volumes and the modern omnichannel customer experience have created…

by Patrick Tripp | December 14, 2017

4 Steps Towards Real-Time Customer Engagement: Stretch, Walk, Jog, Run

Success with real-time customer engagement doesn’t happen overnight. It’s a journey, with four clear phases. Understanding these phases helps you become more focused and strategic…

by Steve Zisk | December 13, 2017

Data Cleansing: 6 Considerations for Clean Customer Data

Over 50 percent of businesses spend more time cleaning their data than actually using it, according to research from TDWI. So, the adage “garbage in,…

by John Nash | December 12, 2017

What Is an Open Garden Approach to Martech?

In simple terms, an “open garden” approach to marketing technology is designed to help marketers retain their legacy solutions while also counteracting entrenched data silos.…

by Kris Tomes | December 7, 2017

3 Steps to Take Before Deploying a Customer Data Platform

Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations. Eliminating these silos can power improved…

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