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by Patrick Tripp | July 17, 2018

How Does Better Identity Resolution Help Banks Deliver a World-Class Customer Experience?

Banks face more competition from more directions than ever, with their toughest opponents often newcomers focused relentlessly on a digital customer experience. These newcomers also…

by Carol Wolicki | July 12, 2018

Chief Data Officers Can Learn How to Become Today’s Retail Industry Sextants at NRFtech 2018

There’s probably no industry facing more turmoil and change than retail these days. It’s old news that the new ‘storefront’ is web-based and increasingly mobile.…

by Steve Zisk | July 12, 2018

How to Maximize the Value of Your Customer Data Platform

A customer data platform (CDP) is a powerful way to gain visibility into the customer’s path to purchase. Like any robust technology, however, you can’t…

by George Corugedo | July 11, 2018

3 Things You Need to Get the Most Out of a Data Lake

Most organizations understand that in order to compete in business, you need to understand your customer and provide the personalized experience that they have come…

by Todd Hinton | July 10, 2018

What Is Data Enrichment?

Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to…

by Buck Webb | July 5, 2018

3 Reasons Customer Data Silos Inevitably Fail

You may be thinking: My data is in purpose-built silos. There’s no way to dismantle them. Fortunately, you don’t need to. Those silos were built…

by Steve Zisk | July 3, 2018

3 Top Identity Resolution Use Cases for Marketers

Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years…

by Kirk Hanson | July 2, 2018

Achieving True Customer Personalization & Engagement: 1 Prerequisite, 5 Priorities

The bar has been raised on customer engagement, and it’s incredibly easy to fall short. Consumers have shown with their dollars that they will flock…

by Steve Zisk | June 28, 2018

What Should Financial Institutions Look for in a Customer Data Platform?

Financial institutions are unique among consumer-facing organizations in that their products primarily take the form of ongoing services. A bank account, a credit card, and…

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