All

by John Nash | January 17, 2019

Why Data Quality Matters for IT and Business Stakeholders

Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…

by John Nash | January 14, 2019

Data Matching and Identity Resolution: Keys to Hyper-Personalization

A PwC study revealed that consumers will pay more and share more data with companies that can provide a relevant, personal customer experience. In the…

by Steve Zisk | January 9, 2019

CDP Myths Debunked: More Than Just Another Data Platform

The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definition put forth by the Customer Data Platform Institute in…

by Dale Renner | January 2, 2019

Evolution of the Customer Experience and the Role of Data

Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, consumers are loyal to the brand that provides the best…

by John Nash | December 28, 2018

What is Data Ingestion? Why Context Matters in a Data Ingestion Strategy for CX

Data ingestion refers to importing data to store in a database for immediate use, and it can be either streaming or batch data. With an…

by John Nash | December 19, 2018

The Future of Customer Experience: 2019 Predictions

As any meteorologist or sportswriter will attest, there’s little upside in the prediction business. You’re expected to be right. If you’re wrong, however, a legion…

by Wendy White | December 17, 2018

Exploring Innovations to Personalize the Customer Retail Experience: NRF 2019

One analysis of this year’s holiday shopping encapsulates why it’s so important for retailers to engage the omnichannel consumer with personalized content and offers. According…

by John Nash | December 13, 2018

RedPoint Takes its Customer Conference to New Heights with TRANSCEND19

It’s been just over a year since the inaugural RedPoint Global Customer Conference, and many of the trends and innovations that engaged marketers at that…

by Steve Zisk | December 11, 2018

Identity Resolution and its Effect on CX

One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…

View Older PostsView Newer Posts