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by Brian Cleary | June 7, 2018

How Can Data Privacy Laws Improve Personalized Marketing?

Tighter data privacy laws are a golden opportunity for forward-thinking brands. One of the essential changes necessary to comply with modern data privacy regulations is…

by John Nash | June 5, 2018

How Does a Customer Data Platform Solve These Common CMO Challenges?

Chief marketing officers (CMOs) are often tasked with executing the organization’s customer experience strategy, yet lack the foundational capabilities to fully deliver against their intent…

by Bob Parker | May 31, 2018

3 Ways a Customer Data Platform Can Increase Average Revenue Per User (ARPU)

Subscription-based businesses like mobile phone brands and cable companies face specific and differing challenges to increasing revenue growth from other industries. Where retail brands and…

by Steve Zisk | May 29, 2018

Improve Data-Driven Flexibility with the Latest Updates to the RedPoint Customer Engagement Hub

The modern customer data management landscape is a complicated one. Customers provide a veritable flood of data – 2.5 exabytes are created every day at…

by Dennis DeGregor | May 24, 2018

3 Pillars of an Exceptional Customer Experience in Banking

Over my career, I’ve been honored to serve as Chief CX Officer for Bank of America, Merrill Lynch, and Allstate. Over the decades, we’ve all…

by Patrick Tripp | May 22, 2018

Getting Personalization Right in Omnichannel Retail

The personalization tactics that retailers have traditionally used need to change. Consumers expect a more individualized retail experience than in years past and feel that…

by Mike Ferguson | May 15, 2018

What Is Customer Data Management?

I’m writing this blog post in the days running up to the compliance deadline for GDPR, the EU regulations for the responsible control and management…

by Bill Porto | May 10, 2018

Is Artificial Intelligence Becoming a Mainstream Enterprise Technology?

Artificial intelligence has long been used at the periphery of the business. Maybe brands deployed an intelligent routing system on their phones, or leveraged a…

by Brian Cleary | May 8, 2018

How Can CMOs Meet the Connected Customer?

The job of the chief marketing officer (CMO) has changed along with the nature of the customer’s path to purchase. As consumers have moved away…

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